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It starts with the seed…but it doesn’t end there.

As a family-owned company, we don’t just supply seed – we build relationships. We walk the fields. We listen to your challenges. And we stand behind the products we offer, because we know that trust is something earned season after season.

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Featured News
Introducing Financing Through ProFarm
Introducing Financing Through ProFarm

Rob-See-Co is launching a new financing program option for the 2027 crop season—ProFarm. Borrow up to $750,000 with limited financial information. Find out if you qualify in seconds.* The ProFarm program offers 0% financing through January 15, 2027, with payment due December 1, 2027. Click here to access additional information, including the QR code to apply.

*Additional review may be necessary for some borrowers. Purchase minimums may be required.

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Rob-See-Co Announces 2026 Rural Library Grants
Rob-See-Co Announces 2026 Rural Library Grants
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Dr. Calvin Treat to Retire and Leadership Transitions Announced
Dr. Calvin Treat to Retire and Leadership Transitions Announced

Key leadership changes will take effect January 1, 2026. Jim Robinson has been appointed Chief Executive Officer, succeeding company founder Rob Robinson, who will transition to the Rob-See-Co Board of Directors. In addition, General Manager Dr. Calvin Treat will retire at the end of 2025, concluding a distinguished career in the seed and trait industry.

Click here to read the full press release.

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Rob-See-Co Announces 2025 Rob-See-Co Rural Library Grantees
Rob-See-Co Announces 2025 Rob-See-Co Rural Library Grantees

Rob-See-Co is proud to announce the recipients of the 2025 Rob-See-Co Rural Library Grant program. Established in 2023 to mark the company’s 10th anniversary and honor Agnes Robinson’s dedication to the rural library in Waterloo, NE, this grant program celebrates her legacy. Agnes was the great grandmother of the current CTO, Jim Robinson.

This year, over 100 rural libraries across Rob-See-Co’s market area applied, requesting funding for projects such as expanding book collections, upgrading technology, and developing after-school programs and community gardens. A total of $5,000 has been awarded to 10 libraries in Iowa, Kansas, Michigan, Minnesota, and Wisconsin.

Click here for the full press release.

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Explore agronomic insights, industry perspectives and practical information from Rob-See-Co. Through the Field Ready Podcast, Dairy Dive Podcast and Field Ready Blog, find conversations, expertise and resources to help you make informed decisions in the field.

Field Ready Podcast

The Rob-See-Co Field Ready Podcast helps growers sort through the options, challenges, and opportunities to make informed decisions that can deliver a stronger return on every acre.

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Your Agronomy Resource

The Dairy Dive

We’re diving deep into the world of dairy farming! Top industry insiders guest on the show as we tackle the toughest topics in dairy.

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Field Ready Blog

Rob-See-Co’s Field Ready Blog informs growers on important, timely topics.

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While many other companies are moving away from forage and animal nutrition research, Rob-See-Co is focusing significant efforts on developing and helping farmers find the best forage products for their operations. We see this as a key element of adding value to our beef and dairy customers.
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Contact Us

In agriculture, generational roots typically run deep. This isn’t only your livelihood – it’s your story – and having a relationship with a local seed rep you can trust is paramount. The Rob-See-Co story is one built on the foundation of local, long-term, trusted relationships.

We believe there is still value in long-lasting relationships.
We hope you do as well.