Podcasts
Every decision on the farm has an impact on the bottom line. The Rob-See-Co Field Ready Podcast helps growers sort through the options, challenges, and opportunities to make informed decisions that can deliver a stronger return on every acre.
Hosted by Dr. Ben Ford, Chief Technology Officer at Rob-See-Co, Field Ready takes a practical look at the factors that influence ROI from seed selection, genetics and agronomic practices to new technologies, input decisions and changing industry trends. Ben is joined by growers, agronomy specialists and agriculture experts who share real-world experiences and insights that can help farmers determine where an investment can make a difference and where it may not.
Whether you grow corn, soybeans, alfalfa or sorghum, Field Ready is about helping you make informed decisions, manage risk and get more from every acre.
Current Episode
Maximizing Farm ROI: The Value of Seed, Traits and Crop Inputs
October 1, 2026
The most expensive seed bag on your farm could be the one that ends up costing you the most. On today’s episode of the Rob-See-Co Field Ready Podcast, CTO Ben Ford makes his debut and welcomes former host and current CEO Jim Robinson to a discussion on the importance of ROI for growers. Tune in to hear how Rob-See-Co is focused on providing the traits, crop inputs and expertise to help growers maximize the overall return on investment on the farm.