About Us

A brand with a long history you can trust.

Rob-See-Co is a new seed company with roots that go back more than 125 years and five generations of the Robinson family. Inspired in response to the mergers and acquisitions that dramatically changed the seed business, we’ve brought back everything that makes working with a regional seed company great – with local people who have a passion for the seed business.

That means combining today’s technology with producer-friendly relationships. It also means simplifying the process, so it’s easier for growers to know what products are going to work best on their farms and what they’re going to pay. And at the same time, provide Rob-See-Co Business Associates a profitable business model that is different from how seed companies approach the market place today.

Our Foundation

Rob Robinson, CEO of the new Rob-See-Co, states “We have seen huge technology advances from the major companies over the past few years, and with that – came mergers and acquisitions that took away the relationship-based seed business. It has become all about the numbers and promoting individual major company agendas to own every seed company, flood the marketplace with specific technologies and sell by the sheer numbers. With the start of Rob-See-Co, we’re bringing the value of relationships back into the seed industry."

Our Philosophy

We’ve assembled a team of  the best people in the business, who understand the value that relationship plays in delivering an unforgettable customer experience. Our employees are seasoned in working directly with customers to get to know their unique characteristics, needs and challenges of their farm. As Mark Pogge, a Rob-See-Co Direct Sales Representative in Iowa puts it, “People still want to buy from people… people they know and can trust. We’re building a solid foundation of team members with a strong passion for working closely with our customers.”

In addition to Rob-See-Co company representatives, we have people from your community who choose to represent Rob-See-Co on an independent basis. Rob-See-Co Business Associates live and work in your local area, and share our passion to provide the best seed options for your long-term farming success.

Our Seed

Rob-See-Co is proud to offer growers both the Rob-See-Co and  Innotech corn and soybean seed brands. With these brands, we bring growers  genetic diversity and industry leading traits that include multiple modes of action for both above and below ground insect control, as well as multiple herbicide tolerant options for corn and soybeans.